SPONSOR TRUTH
BIG-LEAGUE DATA INTELLIGENCE FOR EVERYONE
Like Carfax for events and sponsorships
OUR MISSION:FOR SPONSORS: UNCOVER TRUE VALUE. From Banner World guesswork into measurable sales and wallet-share intelligence.FOR THE EVENT: BUILD IRREFUTABLE CREDIBILITY. We arm seekers with data that proves their audience is a category-dominant buying force.FOR THE GUEST: ELEVATE THE EXPERIENCE. We ensure activations are the next logical step in the visit, not an unwanted interruption.
THE AUDIT: THE TRUTH IN YOUR EVENT DATA
Did you get the crowd expected?
We provide the Verified Unique Count, not the front door.
Was the data verified by a third party?
We identify your "Gold Standard" customers not self-reported marketing.
What did you leave on the table?
We uncover the Nuclear Zones.
What specific retailers did the audience visit post event?
Impressions don't sell. We measure the Sales Attribution Index and turn "eyeballs" into an audit-ready ROI report.
*"We stopped buying hope and started buying the Truth. We identified enough 'noise' in our spend to pay for Sponsor Truth ten times over." — The Million Dollar Window Partner
PAM: PROBALISTIC ATTRIBUTION MODEL
PAM is Sponsor Truth's proprietary engine for turning event attendance into measurable sales impact—without needing POS or PII access.
PAM isolates unique device signals from the event footprint, filters for meaningful Dwell Time, and maps People Migration to specific retail geofences.
KEY CAPABILITIES:
Tracks post-event retail visits within customizable windows (e.g., 14 days).
Overlays against the store's primary catchment area to reveal incremental lift.
Delivers attributable ROI insights: migration counts, estimated gross spend, and sales lift multipliers.
WHY PAM MATTERS:
Physical arrival at an event signals high intent—no one "accidentally" shows up. PAM quantifies how that intent migrates to your storefront, proving events deliver both brand affinity and real revenue—often in ways traditional recaps miss.
PROOF: FIELD CASE ARCHIVE
SUBJECT: [REDACTED] CO-OP / MARKET ALIGNMENTTHE FINDING: A 900-point PLUS propensity index revealed a "Yardsticks and Corndogs" dismissal was costing the brand millions in untapped market share. The prospect brought their entire data team into the meeting, who confirmed our findings.
VERDICT: Data-backed alignment turned a "No" into a Strategic Priority. Prospect signed a new three-year agreement.
SUBJECT: [REDACTED] / TRANSACTIONAL ATTRIBUTION MECHANICSTHE FINDING: A forensic audit of the "Last Mile" revealed 88% of engagement was evaporating due to a lack of a transactional bridge. By implementing a proprietary tracking protocol, we isolated "Sponsor-Direct" revenue from organic market growth, capturing millions in verified spend that the brand’s own CRM had failed to categorize.
VERDICT: Previously "Invisible" ROI was captured, verified, and reconciled. The sponsorship was re-classified from a "Marketing Expense" to a "Verified Sales Driver" on the corporate P&L.
SUBJECT:[REDACTED] / PROMOTER DATA VERIFICATION & INTEGRITYTHE FINDING: A legacy event claimed high attendance to justify a premium sponsorship fee. Our independent forensic audit reconciled the promoter’s estimates against the "Ground Truth" of verified device signals. The audit proved the vendor’s suspicion: if the audience was as claimed, the receipts would have followed.
VERDICT: The "Trust Gap" was closed. The audit provided the brand with the forensic leverage to renegotiate fees based on actual delivery saving $16,000 in overpayment.
HOW WE WORK
Basic Truth (FREE)
The "What": Forensic Headcount of your last event.
The Result: You know the REAL crowd size.
Prime Truth (Project Based)
The "What" Full Spend and ROI Reconciliation
The Result: You know exactly what you really paid or overpaid and where.
Future: You can make better decisions about your involvement
Elite Truth (Monthly Consultancy)
The "What": Year-round Forensic Oversight and Venue Negotiation
The Result: You never overpay again. We defend your budget before it's spent.